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Unlocking human behaviors as an accelerator to clinical trial innovation.

Hūman Element

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At Hū, the patient experience is our passion. 

Our solution to driving increased trial participation is focused on building deep insights on targeted patient populations. 

We go beyond a medical diagnosis to get clear patterns into motivations, preferences, and what triggers patients to make healthcare decisions.

2021 © Hū, part of Real Chemistry
All rights reserved.

Partner with Hū and we will do the heavy lifting to figure out who your target patients are and what motivates them, we will design the study elements that will be attractive to them, and we will execute with communication and messaging that drives a call to action around enrolling in your trial.

Where We Help

What We Do

Understand the Profiles of Your Target Patients

Patient medical profile, journey and treatment preferences

Patient behavioral profile and how they make decisions

Patient personas and likelihood of participation

Gain actionable patient insights in half the time compared to traditional methods

Optimize Your Study Design & Delivery Strategy

Define optionality required to increase interest

Create optimized study and site placement strategies

Design patient facing materials that engage, not exclude, prospective patients

Expand outreach into representative patient groups by an additional 20%

Optimize Your Recruitment & Rescue

Behavior-based communications that drive call-to-action

Engage patients in the right channels, right tone, at the right time

Digitally-enabled workflow from identification to pre-screen

Achieve 2-3x higher digital activation rate

From study design and planning through patient recruitment and retention, our Hūman-centered clinical solutions determine the behavioral strategies that enable and support patient triggers and activation, resulting in improved cost, quality and speed of program and trial delivery.

Indication & Program Planning

Study Design & Protocol Development

Country, Site & Patient Feasibility

Patient-Facing Materials & Communications

Optimize Your Study Design & Delivery Strategy

Optimize Recruitment & Rescue

Digital Patient Recruitment

Diverse Patient Engagement & Recruitment

Site Support & Training

What Makes Us Different

We leverage advanced behavioral science strategies to analyze patient behavior enabling scalable approaches to patient engagement, resulting in more attractive study designs and recruitment strategies that resonate and increase patient commitment.

Hū Behavioral Science Method

Behavioral Science Icon

Hū Clinical Trial Propensity Model

Our proprietary Clinical Trial Propensity Model enables us to measure interest and identify which patients are more likely to participate in your trial, inclusive of ethnic and demographic characteristics.

We bridge together multiple data sources around patients with a specific disease.  These sources include RWD & Healthcare Data, Social Data, Demographic & Consumer Data, and Direct to Patient Data.  This enables a complete view of patient’s medical and behavioral personas, generating actionable strategies to engage ideal participants.

Hū Persona 360

Partner with Hū & Real Chemistry:

To understand what motivates patients around their disease at scale, and with representation

To 
infuse patient preference in study design and delivery such that trials become attractive

To deliver high-value 
patient experience
 within and across the trial engagement workflow 

Let's start a conversation, contact us today.

At Hū, the patient experience is our passion. Our solution to driving increased trial participation is focused on building deep insights on targeted patient populations. We go beyond a medical diagnosis to get clear patterns into motivations, preferences, and what triggers patients to make healthcare decisions.

Indication & Program Planning

Study Design & Protocol Development

Country, Site & Patient Feasibility

Patient-Facing Materials & Communications

Digital Patient Recruitment

Diverse Patient Engagement & Recruitment

Site Support & Training

Hū Behavioral Science Method

Hū Clinical Trial Propensity Model

Hū Persona 360

We leverage advanced behavioral science strategies to analyze patient behavior enabling scalable approaches to patient engagement, resulting in more attractive study designs and recruitment strategies that resonate and increase patient commitment.

We bridge together multiple data sources around patients with a specific disease.  These sources include RWD & Healthcare Data, Social Data, Demographic & Consumer Data, and Direct to Patient Data.  This enables a complete view of patient’s medical and behavioral personas, generating actionable strategies to engage ideal participants.

Our proprietary Clinical Trial Propensity Model enables us to measure interest and identify which patients are more likely to participate in your trial, inclusive of ethnic and demographic characteristics.

Hū Health Equity Mission

When it comes to achieving health equality, off-the-shelf solutions and one-size-fits-all methods are part of the historic systemic approaches that have not provided viable answers to successfully address inadequacies.

Like the populations we all seek to engage, every organization, disease state, program, and trial is unique. Every engagement strategy, ROE, ROI, and tactic is also unique and often-times highly complex, requiring clearly stated objectives, thoughtful understanding, empathy and unilateral consideration.

At Hū, we practice what we believe: 
Achieving health equality in clinical trials is not a nice thing to do, it is essential. Contact 
Eric Roberts, VP of Diversity & Inclusion at Hū, to start a conversation about how our unique approach can deliver the results your organization seeks.